The Hidden Cost of a CRM Full of Outdated Contact Data
A CRM should be one of the most valuable tools a sales or marketing team has. In practice, a lot of CRMs are someth...
What B2B Buyers Look at Before They Ever Contact You
By the time a B2B buyer sends you an email or fills out your contact form, they have usually already made up their ...
When Web Scraping Is the Right Answer and When It Is Not
Web scraping gets discussed a lot in data conversations, sometimes as a silver bullet, sometimes as something borde...
Why Most Businesses Lose Deals in the Follow-Up Stage
A lot of sales effort goes into the first contact. The outreach message, the cold email, the introductory call. But...
What a Virtual Assistant Can Actually Take Off Your Plate
There is a version of the virtual assistant conversation that makes it sound like a luxury. A productivity hack for...
Five Things to Check Before You Trust a Data Vendor
Buying data from an external vendor sounds straightforward until you start using it. Outdated contacts, missing fie...
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